Australia's Most Famous 'Big Thing' — Reinvented
Standing 16 metres tall on a 170-hectare site in Woombye, the Big Pineapple is one of Australia's most recognised landmarks and a Sunshine Coast icon since 1971. Originally built as the centrepiece of the Sunshine Plantation, it was heritage-listed on the Queensland Heritage Register in 2009 and once drew over a million visitors annually — making it the most popular tourist attraction in Australia at its peak.
After years of renewal, the Big Pineapple precinct has been reborn as a multi-attraction hub that blends nostalgia with modern adventure. Today the site is home to the scenic Pineapple Train, the acclaimed Wildlife HQ Zoo, the adrenaline-pumping TreeTop Challenge zipline course, and the award-winning Sunshine & Sons distillery — alongside a café, viewing platform, and a natural broadacre amphitheatre that hosts major music festivals and events.
Entry to the Big Pineapple grounds is free — you only pay for the individual experiences you choose. Whether you're a family with young children, an adventure seeker, a spirits enthusiast, or simply chasing an iconic selfie, there's something here for everyone. The ongoing master plan promises even more as this famous tourism icon continues its revival.