The story of modern bungy jumping begins with New Zealand entrepreneur AJ Hackett, who took inspiration from the ancient land diving rituals of Vanuatu and the experimental jumps by the Oxford University Dangerous Sports Club in the 1970s.
Working with fellow adventurer Chris Sigglekow and using a mathematical formula developed by New Zealand's Department of Scientific and Industrial Research, Hackett created a super-stretchy elastic bungy cord in the mid-1980s. After successful test jumps from various bridges in New Zealand, Hackett made his famous illegal bungy jump from the Eiffel Tower in Paris on June 26, 1987, receiving a brief jail sentence but generating massive international attention.
This publicity stunt paved the way for the world's first commercial bungy site, which opened at the Kawarau Bridge in Queenstown on November 12, 1988. The site proved immediately popular, and bungy jumping rapidly became one of New Zealand's signature adventure experiences.
Today, AJ Hackett Bungy operates multiple sites across New Zealand and internationally, maintaining an impeccable safety record spanning over three decades and more than one million jumps. The company has been instrumental in developing safe operating codes for bungy jumping used worldwide and has helped establish New Zealand as the adventure tourism capital of the world.